Established in London around 2002. has become the world-renowned brand for high-end hand-crafted footwear and accessories made of luxury natural fibers. Sophisticated and sensually soft, mou designs are loved by those who love their simple nature-inspired, relaxed appearance.
Origins
The word is pronounced “mu” which means soft to the touch in French mou was created through Shelley Tichborne. Originating from New Zealand, Shelley worked as a journalist throughout the UK and around the world before leaving her job and pursuing her desire to create an upscale lifestyle brand that uses only the best natural products sourced from sustainable and ethical sources. Inspiring her designs by her travels, her love of art, design, and the vibrant atmosphere in London, Shelley often visits flea markets and antique stores to find items that inspire the next collection.
Evolution
The brand quickly gained popularity due to its natural, edgy designs, and warm comfort and was seen on numerous celebrities’ feet. Inspired by the wildness of nature and an innate sense of adventure, the brand uses the finest natural fibers like sheepskin, calfskin, and goatskin as well as lambskin and antelope all selected with care to ensure their natural quality, softness, and beauty. Mixing innovative design and traditional manufacturing techniques using hand-crafted techniques Mou maximizes its natural appeal of leathers within the collection, creating distinctive and timeless designs.
News
Today, the brand is sold in its flagship shop in London on the internet and in select stores. The brand is now offering an assortment of women as well as children, with summer and winter collections.
